Broccoli is the 9th most hated food in the US. And we fucking get it.
Americans (our fellow midwesterners in particular) do horrifying things to those little green trees. It’s always watery, underseasoned, and over cooked. And then, on top of the damp, grey blobs, we pour on plasticine cheese, and other sludgy atrocities to mask the decidedly sulphuric stench of our irresponsible cooking. The only way anyone seems to enjoy it is covered in Ranch. Which we also fucking get. But there’s gotta be a better way.
We’re tired of broc getting a bad rap and wholeheartedly believe that every vegetable has the capacity to be delicious if you handle it with care.